• My Twitter Debate With Mike McCue: Why Does Flipboard Need $50 Million?

    Friday, April 15th, 2011

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    There is no question that Flipboard has an early lead in iPad news consumption. The company just raised a massive $50 million B round to cement that lead. This comes in between iPhone photo app Color raising a $41 million A round, and LivingSocial raising $400 million so that its founders and early investors could take half of that off the table. There is obviously a lot of venture money sloshing around, especially for high-quality companies and teams.

    When investors offer startups a huge pile of cash at favorable terms, it is usually a good idea to take the money. And that’s exactly what Flipboard did. But does an iPad app company really need $50 million? And does taking too much money ever backfire? Flipboard is no lean startup.

    Even if Flipboard wants to expand to other devices such as the iPhone, Android and so on, that doesn’t require that much cash. Maybe he needs all that money to build out an ad sales force (those are expensive). All of which begs a question which I asked Flipboard CEO Mike McCue last night on Twitter:

    That sparked a debate between us. McCue fired back a series of answers:

    McCue’s desire to avoid “unnatural functions to generate cash” strikes me as strange. That’s certainly a popular way to build startups: get consumers to fall in love with your product, then figure out how to charge for it later. But generating cash is one of the defining characteristics of every business. There is nothing unnatural about it.

    McCue realizes this, and he had a good response. The $50 million gives him time to find teh best revenue model.

    And then Shervin Pishevar, who somehow got pulled into the debate, ended it by Erickrolling me:

    Longtime Silicon Valley entrepreneur Mike McCue founded Flipboard in early 2010, together with former Apple iPhone engineer Evan Doll. Flipboard is widely recognized as the first social magazine for iPad. Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks. There are Facebook and Twitter sections that let readers quickly flip through the latest stories, photos and updates from friends and trusted sources....

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    Company: Flipboard
    Website: flipboard.com
    Funding: $60.5M

    Flipboard is a digital social magazine that aggregates web links from your social circle, i.e. Twitter and Facebook, and displays the content in magazine form on an iPad.

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