The App Store Showing Strange Strings — A New iOS Product Or Just A Lazy Bug?

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Thursday, April 14th, 2011

Well this is interesting. Amid all the hoopla about the new iOS Twitter client Tweetbot tonight, people began noticing something. In The “Requirements” section of the App Store, there’s something odd listed. Alongside the usual iPhone, iPod touch, and iPad compatibility, apps are being listed as compatible with something named “ix.Mac.MarketingName”.

Yep. Weird. And this is all over the App Store right now.

Now the big question: is this just some fluke, a bug — or is this actually a placeholder for something much more? A fourth type of iOS app device perhaps?

Right now, we’re going to lean towards it simply being a bug. A couple sources we’ve pinged who might know something about this matter seem to have no idea what this is about.

But the “MarketingName” aspect of it is particularly interesting. Could this be some truly top secret project that Apple hasn’t even named yet? But if that’s the case, what on Earth is the code string doing in the App Store already? And what’s up with the “Mac” aspect?

Again, probably nothing major — this would be quite a way for Apple to let a new project slip, it’s all over the App Store! But nothing like some late night speculation about future Apple would-be enigma projects.

Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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