• Internet Victory: Microsoft Works With Fan-Made Ad Maker To Create Their Next Commercial

    Wednesday, April 13th, 2011

    Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

    Remember that insanely high-energy, fan-made Windows Phone 7 ad from a few weeks back? The Windows Phone 7 community (or, really, anyone with ears and eyes) went pretty nuts for it. Just about anywhere you looked, people were shouting: “MICROSOFT! PLAY THIS COMMERCIAL ON TV!”

    For one reason or another, they couldn’t do that — so they hired him to make a new one.

    Microsoft commissioned the original ad’s maker, Brandon Foy, to make a second ad for the opening of the MIX 2011 Keynote. But that’s not all! During the keynote, they dropped a bit of a surprise on him: if the community responds to this second commercial nearly as well as they responded to the first one, they’re promising to get it on primetime TV.

    Good job, Internet.

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