Mobile advertising company 4INFO has made a key hire today. The company has added advertising exec Ray Colwell as chief revenue officer.
Most recently, Colwell was the vice president of national and direct sales at display ad network Collective. Colwell has helped to create mobile campaigns for brands including Discovery, Bank of America, Procter & Gamble and Ford and was previously vice president of mobile video ad network Transpera (which was recently acquired by Tremor Media).
He was also senior vice president of Third Screen Media (which was bought by AOL). Colwell has also held several sales and marketing positions at Yahoo, Lycos, Engage Technologies, Adsmart, Pointcast and Ziff-Davis.
Founded in 2005, 4INFO has dominated the SMS ad space, with roughly 3,000 publishers on its msgHaven platform. This publishing platform, which allows clients to manage the content and delivery of their SMS campaign, delivers around 400 million text messages each month (which has doubled in the past year).
The network, which has raised $38 million in funding, also reaches 78 million uniques a month in mobile display/apps through its AdHaven platform and audience network. The company is now profitable and pouring that money back into R&D and hiring.
4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, enabling mobile to become an integral and essential element in every marketing plan, and in turn unlocking the potential of mobile for consumer packaged goods, automotive, financial, retail and other major brand advertisers. The company’s flagship product called AdHaven® Bullseye™ leverages Big Data and proprietary technologies to precisely target ad delivery to more than 110 million mobile devices in 97 million households, allowing advertisers to...