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  • This Is Acer's New Logo (Act Like You Care)

    Matt Burns

    Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

    Monday, April 11th, 2011


    Acer is currently in a quest to become more like Apple. A fool’s affair, in my humble opinion. That’s like some random animation company — Dreamworks works well here — trying to become Pixar. There can only be one Pixar and there can only be one Apple. (thankfully) But I’m just a lowly blogger. What do I know. So instead of staying the course and competing against HP, Dell, and all the other beige box makers in the consumer and enterprise market, they’re changing course and chasing Apple’s tail. And so they have a new logo. It’s the one pictured above that happens to look a lot like the previous generation — just a bit more Apple-ish if Apple used diarrhea green and a sloppy typeface. [Finance Times via Engadget]

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