Mobile social network game developer Ozura World has acquired affiliate marketing network Tatto Media for $60 million. It’s unclear what the breakdown of the transaction is in terms of cash and stock.
Tatto Media, which is an affiliate-based ad and marketing network, has somewhat of a checkered past. First, the company was banned from Facebook in 2009 for deceptive in-game ads. Tatto has a long history with this issue. We also uncovered another questionable scheme last October, where Tatto Media was affiliated in some Scamville-like offers for posters on Facebook.
Larry Tey, Ozura World’s chairman says that the acquisition will will “significantly strengthen” the gaming companty’s ability to connect advertisers to consumers. Back in 2008, Tatto was making $40 million in revenue and expected that to more than double in 2009. It’s unclear if the company was able to maintain this revenue in the past two years.
Tatto Media is one of the world’s largest behavioral advertising network focused on utilizing technology to produce immediate results. Tatto Media enables advertisers to target their specific audience with exact accuracy, by partnering with thousands of premium publishers and analyzing billions of anonymous behavioral data points. Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past four years, the company has applied its expertise in performance advertising to display advertising and virtual currency. Tatto Media’s development of next...