Take a good look at the Kno textbook tablet at left because you might not ever see it again. Kno is getting out of the hardware business and, as reported earlier, taking another $30 million from Intel Capital, Advance Publications (owner of Conde Nast), and its previous investors (Andreessen Horowitz, Floodgate, First Round, and SV Angel). The company is now confirming the reports. CEO Osman Rashid puts it to me this way: “We have accelerated our 2012 strategy to 2011. Our long-term plan was always to support multiple platforms.”
Kno started selling its textbook tablets last year, with a $599 single-screen version and an $899 dual-screen. But, as I’ve noted before, competing against the iPad and Android tablets makes absolutely no sense. If a student is going to buy a tablet, they will buy one of those first. Nobody is going to carry around two tablets. Plus, you can’t play Angry Birds on a Kno.
To be fair, Kno began to design its tablet before the iPad launched. “We started to build a tablet in 2009 because we believed the tablet form factor was the way to go,” says Rashid. “Over last few quarters the world has changed with tablets. Our core strength was software.” Sales of the Kno tablets were underwhelming, and anyone who bought one will be offered a refund if they want to return it. Or they can keep it (the tablet is actually pretty decent).
As part of the financing, Intel will also license Kno’s hardware design to work with OEMs to build future tablets. Again, unless these future tablets run Android, I don’t see the point.
Kno itself will now focus on recreating its textbooks and associated software for the existing tablet market. Expect to see an Android or iPad app very soon. Of course, this will change the entire economics of the business, especially if Kno now has to split textbook sales or subscriptions with Apple on the iPad.
Although Rashid wouldn’t confirm which platform Kno would support first, it doesn’t sound like it’s going to be the iPad. Kno’s software centers around using a stylus, not your fingers. “There is no real concept of a stylus on the iPad,” says Rashid. “The current iPad is mant for the finger.” He hopes this will change. “We hope Apple over time sees the value of a stylus in education because kids do need to learn how to write.”
Kno, Inc. is an education software company on a mission to “Change The Way Students Learn.” We believe engagement is a leading indicator of learning success and grades are a lagging indicator. So we have partnered with over 80 leading publishers to offer more than 200,000 interactive titles that make learning more engaging, efficient, and social for students. They are the same books, only smarter. Each Kno eTextbook is packed with interactive features, assessments, and social sharing tools to...