Genesis is not just a neat sounding word that someone thought would make for a good watch brand name. It is rather the name of the brand’s founder and designer – Christine Genesis. How convenient is that? To have a cool last name like that? Christine is a rare breed being a full-on watch maker and a female. I wouldn’t make a big deal of that fact if it was more common. I for one applaud the idea of having more female headliners in the watch industry. Christine’s brand begins with some attractive watches that combine a little of classic traditionalism, Bauhaus, and modern minimalism. I don’t like all the pieces, but I think overall this a nice brand worth paying attention to.