Exclusively.In, a members-only niche flash sales site for fashion, jewelry and home decor from Indian artisans and designers, is expanding into a new vertical today— luxury travel in Asian countries. As we’ve written in the past, the site features high-end traditional Indian apparel as well as scarves, jewelry, handbags, crafts, paintings, photography and other home goods made by Indian designers.
Exclusively.In’s first travel sale “From Palaces to Paradise” features four distinctive itineraries from South Asia. Sales include a stay at a heritage hillside boutique hotel in Udaipur, India; a stay at a holistic beachside resort in Kerala, India; and a vacation at a villa located in Koh Samui, Thailand.
Although the site caters to the Indian diaspora but it will be interesting if Exclusively.In will be able to appeal to a broad audience. Travel is definitely a vertical that could help the site expand. The company’s co-founder and CEO Sunjay Guleria says the site has experienced strong demand from a broad base of consumers, not just the Indian diaspora, as “Indian-infused” fashion and decorations go mainstream. And Exclusively.In is growing at a 50 percent month-on-month rate already just in the US.
Guleria says that Exclusively.In, which has raised $2.8 million from Accel and others, will soon expand to selling in other countries, such as Canada and England. I sat down with Guleria to chat about the niche site and its expansion strategy.