TweetDeck Launches #NewTwitter Rival

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, April 6th, 2011

After the success of its Chrome web app, TweetDeck is launching a full-fledged web app, which should pose major competition to both Twitter and Seesmic. According to a blog post, TweetDeck Web is built on the same core as Chrome TweetDeck and features a similar UI and product features. Unfortunately, TweetDeck Web does not include Twitter streaming.

The reason why TweetDeck, which makes a massively popular desktop Twitter client, is making a Web version is because it will be browser agnostic. TweetDeck will be asking for select users who have whitelisted accounts to test the browser-based app, specifically targeting Chrome, Firefox 3.6, Firefox 4 and Safari, with support for Opera and Internet Explorer 9 being added soon.

The twist to all of this is that TweetDeck was just acquired by Twitter client powerhouse UberMedia, which had some unfortunate run-ins with Twitter over TOS violations. All is well for now, but recently Twitter made some aggressive comments about the vision of their ecosystem.

Basically, third-parties shouldn’t be creating straight-up Twitter clients any further. Of course, this sleek new web version of TweetDeck will no doubt compete with Twitter’s new web client so it should be interesting to see how things shake out. Because TweetDeck Web is still private, it’s hard to tell how popular it will be. But if the Chrome extension’s popularity is a predictor of the new client’s success, TweetDeck web could be a hit.

Company: UberMedia
Website: ubermedia.com
Launch Date: March 2010
Funding: $26.6M

UberMedia (formerly postup) is the leading independent developer of applications and web-based services that make it easier for users to find, follow and communicate with others on Twitter and other social media platforms. The company is focused on driving innovation in user experiences across a range of online and mobile platforms. UberMedia also provides advertisers and brands with new ways to engage and communicate with consumers via Twitter through its family of apps. Located in Pasadena, California, UberMedia is...

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