Spoilsports!

As part of a marketing campaign (what isn’t these days?), Toyota’s super-hip Scion brand decided to put out a Scion theme for the iPhone. But wait, you say, there’s no such thing as an iPhone theme. No indeed! This theme was only installable by jailbroken iPhones and only downloadable through the Cydia black market app store.

Now, looking at the theme (above), I can’t say it’s much of an argument for jailbreaking. If anything, it’s a warning to the curious. But Apple took umbrage that this attempt at viral marketing essentially condoned that unforgivable act, and have asked that Toyota pull it. And pull it they did. Not a great loss, but kind of an interesting interplay.