Mesmerizing Phone Ad Does Not Change The Fact That The Phone Is Called Touchwood

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The Touchwood from Docomo is clad in real wood. In order to celebrate this dubious honor, creative agency Drill made a huge wooden xylophone in a forest and played Bach’s Cantata 147 aka “Jesu, Joy of Man’s Desire.” Then they ran a ball down it and made the woodland creatures listen to a plinked out version of a Bach classic played on what I would term one of the most egregious wastes of wood I’ve ever seen.

Also the phone is called Touchwood. Which is HI-larious!