“Tish Whitcraft recently joined MySpace as SVP of Customer Care responsible for delivering a world-class user experience to the 250 million + MySpace users,” the company said in mid 2008 when Whitcraft, a seasoned big company executive, joined the team. Now, three years later Whitcraft joins countless other MySpace execs, and about 190 million of those 250 million users, and leaves.
She’s joining Tagged, a social network that has somehow survived, and even thrived, in a Facebook world. Her first day at Tagged as Chief Customer Officer is on Monday morning.
Part of her job will be what CEO Greg Tseng is calling “onshoring” of a bunch of customer service jobs. Fifty customer service reps working with Tagged in India as contractors will be let go, and the company will be replacing them with new full time employee hires in San Francisco.
Tagged, with more than 100 million users, is on track to meet their $50 million revenue goal this calendar year, and are currently at a $40 million run rate, says Tseng. They have 65 full time employees, and will be at 100 by year end (not including the new customer service reps).
Tish Whitcraft is the Chief Customer Officer at Tagged . At Tagged, members are our first priority. As Chief Customer Officer, Tish leads our customer experience, security, sales operations and revenue efforts to ensure we fulfill and deliver on our brand promise to our customers. Tish brings a wealth of user experience, product, operational and marketing expertise to Tagged. Prior to joining the company she was Senior Vice President of Customer Experience and Operations for Myspace where she was responsible for...
MySpace is one of the world’s largest social networks, with about 125 million users. Originally inspired by Friendster, MySpace quickly grew to become the world’s largest social network, before being overtaken by Facebook. User pages are highly customizable and support integration with widgets such as Slide or YouTube. MySpace provides users with a way to connect around content and culture. MySpace was started as a side project of the internet marketing company eUniverse (now called Intermix Media) in August...
Tagged is a social network designed for meeting new people. The company was founded in October 2004 by Greg Tseng and Johann Schleier-Smith. While other social networks focus on existing relationships, Tagged has established the category of social discovery. Tagged has over 300 million members in 220 countries. The company’s service is designed to enable anyone to meet and socialize with new people through social games, customized profiles, virtual gifts, advanced browsing features and more. Co-founders Greg and Johann met at...
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