Baltimore-based video ad technology company TidalTV has raised more than $30 million in financing led by New Enterprise Associates with participation from Comcast Interactive Capital and Valhalla Partners. This brings TidalTV’s total funding to $61 million.
Launched in 2007, TidalTV develops a video ad optimization product for advertisers that helps deliver ads to a target demographic. For example, advertisers can use TidalTV to serve campaigns to specific age/gender segments or to select audiences that have shown an affinity towards a particular brand. This technology is currently being deployed for online video, mobile video and television.
The new funding will be used to expand TidalTV’s technology into global markets in the coming year and to deploy its ad targeting technology into new multi-screen applications for advertisers, media agencies and publishers.