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  • OMG Someone Just Found An Embeddable Google +1 Button – And It Works!

    Robin Wauters

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    Thursday, March 31st, 2011

    A day after Google unveiled its “+1″ product, someone has already taken a close enough look at the code to track down an embeddable +1 Button.

    Said button wasn’t supposed to be public yet – they essentially let people recommend any online content on Google search.

    Indeed, for now the button appears only next to search results once you’ve switched +1 on, but Yvo Schaap, after some sleuthing, “in a stray piece of JavaScript” found what appears to be buttons that can be embedded on any site just like a Facebook Like, Tweet This or, well, Add to Google Buzz button.

    Google in a blog post said they were still working on such a button:

    But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.

    A couple of caveats: +1 not only has to be switched on but you also need an active Google Profile and be logged into it. Schaap says you need to be located in the United States, too, but it – occasionally – works for me and I’m in Belgium.

    According to Schaap, the button as such actually functions fine, and interestingly its layout can be modified to be positioned horizontally or vertically. Clicking it makes recommended pages appear in the appropriate tab on your Google Profile page.

    There are some live buttons on Schaap’s blog or in the side bar of Fanity. Here’s an example of a direct URL.

    UPDATE: Google issued this statement on the button: While we’re thrilled that publishers are anxious to integrate the +1 button into their sites, we’re still working things out and aren’t quite ready for this to be publicly available just yet, so we’re disabling this in the code. Webmasters and other publishers interested in using +1 on their sites should get in touch with us here.

    For interesting takes on +1 outside of the TechCrunch network:

    Search Engine Land: Meet +1: Google’s Answer To The Facebook Like Button
    NewsGrange: Why Google’s +1 Can’t Compete With Facebook’s Like
    GigaOm: Sure, I Could Join a Google-Based Social Network — But Why?

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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