As we wrote a few months ago, people search site MyLife may have a ton of traffic from searches, but doesn’t really have the social elements that Facebook and LinkedIn offers. Today, the people search site is launching a number of features to help increase engagement on the site.
MyLife is a full-fledged search engine which not only finds people—thanks to aggregated search across social networking sites like Facebook, LinkedIn, and MySpace—but also helps visitors connect with them all on the same site. MyLife pulls information from public records and also allows users to subscribe to the search site to connect with others, track their searches and more.
MyLife’s new “Work & Jobs” section is designed to help members hire others, get hired, and network on MyLife. MyLife’s founder and CEO Jeffrey Tinsley compares the feature to a LinkedIn for the broader market, with the focus not limited to white-collar professionals. A “Local Services & Deals” section allows members to find other members providing local services, including Realtors, Accountants, Lawyers and much more.
In terms of traffic, the search site is booming, with 30 million unique monthly visitors (vis Omniture), which has nearly doubled year over year. And MyLife is adding 2.5 million new registrations per month, mostly US, and mostly over 35 years of age. And in terms of revenue, Tinsely says that MyLife will see $60 million in revenue in 2010, and is expected to grow by 40 percent in 2011.
But while LinkedIn, Facebook and Twitter are able to engage its users with its social network, MyLife lacks this. Which is why the site is trying to become a LinkedIn and add more social elements.
Below are the TV commercials MyLife is currently airing: