• Estimates Point To 3 Million Nooks Color Sold

    Tuesday, March 29th, 2011

    Biggs is the East Cost Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

    This, multiplied by a million minus 1 million

    Digitimes “sources” are stating that 3 million Nooks Color have rolled off the assembly line and into stores over the past year, giving the Nook Color firmly at 50% of the “iPad-like” tablet market. They estimated 600,000-700,000 sales per month in January and February during the post-holiday gift card redemption season.

    These numbers are actually quite impressive, especially for a relatively underpowered $249 tablet (or, if looked at another way, a wildly overpowered ereader). The popularity with Android hackers and rooters explains some of the sales while others see the device as an inexpensive alternative to the iPad.

    via AndroidOS

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