It seems like Google has made a foray into the group messaging space today with Disco, a new iPhone app and website. Well, they sort of have.
The service utilizes the Disco.com domain that Google bought at Domainfest last year for $255K. The Disco.com site went up today and the beta app hit the App Store yesterday, but no one noticed it — until now. And here’s the thing: it was made by Slide.
We’ve been testing the app here at TC HQ and thus far its pretty fast, perhaps because it’s initial build is more bare-bones than fellow group messaging contenders like Fast Society, Beluga and GroupMe. It’s actually pretty similar to the initial build of GroupMe before it added push notifications.
Again, the app is made by Slide, the storied social apps property which Google acquired in August for $182 million. Slide has made iPhone apps before, but the last one was Super Poke, an app created pre-Google acquisition. But Slide is being run as an autonomous business unit within Google, so this app is unrelated to any Google “Plus One” social projects, we hear.
We’ve reached out to Google for comment on the app and will update when we hear back.
How the app will fare competing in the already saturated group messaging space remains to be seen, and you read MG’s take on it here.
In the meantime here’s two fun facts: that’s Slide founder Max Levchin’s Facebook photo in the app screenshot (he’s the one on the bike) and the sample group on the Disco homepage is named GaGa Fan Club, interesting light of Lady Gaga’s recent Google visit.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Slide, founded by PayPal co-founder Max Levchin, makes widgets that help people express themselves. The company took a big risk in 2006 when they gave users the ability to auto-insert slide shows into their MySpace pages and blasting bulletins out to all their friends. They did this by asking users to hand over their MySpace credentials, and doing all the hard work for them. This is a clear violation of MySpace’s terms of service, though, and most people...