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Select Audi Vehicles To Soon Pack Constant T-Mobile Connectivity For Google Earth And More

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High-end Audi vehicles pack more technology than many office complexes and the company is going to tap the services of T-Mobile (now AT&T?) for constant Internet connectivity. The Audi Connect infotainment suite brings real-time news, weather, traffic, fuel prices, WiFi hotspot along with Google services such as Local Search and Google Earth to the car. The vehicles will come with a six-month complimentary trial period, but after that, owners simply need to activate the T-Mobile SIM card that’s inserted into the Audi MMI Navigation Plus system.

Audi Connect should hit the all-new 2012 Audi A7 along with the 2012 A8, A6, Q7 and the upcoming Q5 Hybrid. No word on pricing after the free period ends.

HERNDON, Va. & ORLANDO, Fla.–(BUSINESS WIRE)–Audi today announced that T-Mobile USA, Inc. will serve as the U.S. wireless carrier for its Audi Connect systems in the company’s newest Audi luxury vehicle lines. Available with the arrival of the 2012 Audi A7 in April, the Audi Connect services include voice-activated Google Earth?, Google? Local Search, and Sirius Traffic? information combined with Google Earth? imagery. In addition, Audi Connect allows users to obtain real-time news, weather, and fuel prices from other providers. Audi Connect is also able to turn the vehicle into a secure mobile Wi-Fi hotspot, allowing vehicle passengers to retrieve information on the Internet conveniently and securely.

“We’re looking forward to a productive relationship with T-Mobile USA as we give motorists and passengers the ability to access the most current information and enhance their enjoyment of their Audi vehicle.”

Audi Connect services are enabled with an enhanced, ruggedized T-Mobile® SIM card connected to T-Mobile’s robust network inserted into the advanced Audi MMI Navigation Plus system. To facilitate easy activation, T-Mobile SIM cards will be included with the vehicle, allowing customers to simply sign up for a service plan at the time of vehicle sale or at any time during or after the six-month complimentary trial period.

Audi turned to T-Mobile as the wireless provider because of its reliable, nationwide network, leadership in the automotive telematics space, and strong customer satisfaction record.

“The launch of Audi Connect is part of a foundational strategy to help Audi lead with first-to-market, cutting-edge connected services,” said Johan de Nysschen, President, Audi of America. “We’re looking forward to a productive relationship with T-Mobile USA as we give motorists and passengers the ability to access the most current information and enhance their enjoyment of their Audi vehicle.”

“From our robust, nationwide network to our cutting-edge SIM technology, T-Mobile innovates so that customers can connect and access information from nearly anywhere,” said John Horn, National Director of M2M at T-Mobile USA. “The Audi Connect service is a great example of how the vehicle ownership experience can be enhanced with wireless connectivity and we’re thrilled to be a part of it.”

For more details on the Audi Connect service, please visit audiusanews.com and search for “Audi Connect.”

Availability

In addition to the 2012 Audi A7, Audi Connect will appear this summer in the 2012 Audi A8 line, the 2012 Audi A6 and the 2012 Audi Q7. Future Audi models, such as the Audi Q5 Hybrid, will also feature Audi Connect.

ABOUT AUDI Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit http://www.audiusa.com or http://www.audiusanews.com for more information regarding Audi vehicle and business issues.