“First they ignore you, then they laugh at you, then they fight you, then you win.” -Mahatma Gandhi
A couple weeks ago, VeriFone went after a much smaller competitor in a very public way. It accused Square, Jack Dorsey’s mobile payments startup, of a serious security hole which turned out to be not particularly serious at all. VeriFone was trying to spread major FUD (Fear, Uncertainty, and Doubt) and use it to promote its own competing, late-to-the-party PAYware Mobile product. Dorsey responded and there was a huge backlash against VeriFone on Twitter, obviously, and elsewhere.
Well, apparently the backlash wasn’t so bad because VeriFone is still trying to market PAYware by bashing Square. An ad on Facebook reads:
Be Secure. Not Square. Trade in your Square credit card reader for a free, SECURE device from VeriFone. Free Trade-in offer!
This is nothing more than FUD marketing. Square is no less secure than handing your credit card to a waiter or a merchant who could theoretically steal your credit card number. And it is the credit card companies who are on the hook for fraud, not the consumer or the merchant. If anything, the fact that VeriFone—a huge, publicly-traded company with $1 billion in annual revenues—is basing the marketing for a new product on trying to discredit Square rather than on the advantages of its own offering tells you more about VeriFone’s desperation than Square’s failings. When they start fighting you tooth and nail, that’s when you know you’ve won.
(Hat tip to Tristan Walker).
Square is a revolutionary service that enables anyone to accept credit cards anywhere. Square offers an easy to use, free credit card reader that plugs into a phone or iPad. It’s simple to sign up. There are no extra equipment, complicated contracts, monthly fees or merchant account required. Co-founded by Jim McKelvey and Jack Dorsey in 2009, the company is headquartered in San Francisco with additional offices in Saint Louis and New York City.
VeriFone is a global leader in secure electronic payment technologies. They provide solutions, services, and expertise that enable electronic payment transactions and value-added services at the point of sale. Their devices and systems process a broad spectrum of payment types including signature and PIN-based debit cards, credit cards, EMV smart cards, contactless, value-added applications, and signature capture. Their solutions incorporate existing and emerging technologies, comply with the latest global security standards, and take advantage of the latest connectivity options from...
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