8thBridge, a company that helps retailers and brands bring shopping to Facebook, has raised $10 million in new funding led by Trident Capital, with Split Rock Partners participating in the round. This brings 8thBridge’s total funding to $16 million.

8thBridge, which was formerly known as Alvenda, allows retailers to set up shop on Facebook and engage consumers via social features on the network. 8thBridge’s capabilities includes a quick checkout feature inside Facebook’s News Feed, Fan Pages, and inside banner ads on publisher websites. 8thBridge also allows retailers to deliver highly personalized offers based on consumer interests, social promotions and rewards to repeat purchasers.

Currently, 8thBridge is helping power Facebook retail experiences for a number of high-profile brands including 1-800-Flowers.com, Lands’ End, Brooks Brothers, Delta Air Lines, Hallmark, HauteLook and Avon.

Crunchbase

• 8THBRIDGE

Company: 8thBridge

Website: 8thbridge.com

Launch Date: November 1, 2008

Funding: $15M

8thBridge makes it possible for customers to shop where they socialize and socialize where they shop. It is on a mission to reshape ecommerce around people. Hundreds of millions of people use Facebook to discover and promote the things they care about. Increasingly, customers are learning about new products from friends more frequently than from brands. Merchants use 8thBridge to amplify this trend and empower their advocates to share their products and offers with friends. Our technology also closes the loop...

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