8thBridge, a company that helps retailers and brands bring shopping to Facebook, has raised $10 million in new funding led by Trident Capital, with Split Rock Partners participating in the round. This brings 8thBridge’s total funding to $16 million.
8thBridge, which was formerly known as Alvenda, allows retailers to set up shop on Facebook and engage consumers via social features on the network. 8thBridge’s capabilities includes a quick checkout feature inside Facebook’s News Feed, Fan Pages, and inside banner ads on publisher websites. 8thBridge also allows retailers to deliver highly personalized offers based on consumer interests, social promotions and rewards to repeat purchasers.
Currently, 8thBridge is helping power Facebook retail experiences for a number of high-profile brands including 1-800-Flowers.com, Lands’ End, Brooks Brothers, Delta Air Lines, Hallmark, HauteLook and Avon.
Retailers and brands use 8thBridge technology and expertise to monetize social media. 8thBridge Graphite’s Engagement technology weaves social shopping experiences into existing ecommerce sites and social data into existing marketing systems. 8thBridge’s Social Analytics capabilities make it possible for retailers and brands to identify influential customers, product experts, and highly engaged advocates. We make this insight actionable so that brands can use it to attract new customers and increase purchases from existing customers. We’re on a mission to reshape ecommerce around...