FriendFinder Revisits Plans To Go Public

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Thursday, March 17th, 2011

More than a year after cancelling its IPO, citing terrible market conditions, FriendFinder this morning announced that it has filed an amendment to the Registration Statement on Form S-1 with the SEC in connection with a re-launch of its proposed initial public offering.

The company says it intends to use the net proceeds of the public offering to repay a portion of its existing indebtedness.

Imperial Capital and Ladenburg Thalmann & Co. serve as joint bookrunners for the offering.

Florida-based FFN (formerly Penthouse Media Group) operates sites like Penthouse, Adult FriendFinder, Bondage.com, Cams.com and BigChurch.com and many more.

The company originally filed a registration statement with the Securities and Exchange Commission back in December 2008, hoping to raise $460 million in the initial public offering at the time (this was later adjusted to $220 million).

Penthouse acquired Adult FriendFinder in December 2007 for approximately $400 million.

The company recently set up a new subsidiary called FriendFinder Ventures to focus on partnerships and investment opportunities in online, gaming, mobile and software companies.

Company: FriendFinder
Website: friendfinder.com
Launch Date: 1996

FriendFinder is the leading global online relationship network, allowing over 100 million registered members to meet people with similar interests and mindsets in a fun environment. Founded in 1996 and privately owned by FriendFinder Networks, FriendFinder operates with a staff of more than 200 from its corporate headquarters in sunny Palo Alto, California.

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