Scion owners not only get the chance to fully customize their new cars, but also share in the experience online in a new Scion community website. In addition to the website, there is also a mobile app for iPhone (Android soon) that syncs data from the mobile app into the community. The community is a place, similar to other fan pages, where owners can share experiences and enthusiasm for the brand. I wonder if, like other social apps, it would be good at picking up chics?
“The designers and developers at Cie Studios did an excellent job creating an online community and app that helps owners get the most out of the Scion experience while also providing a venue where they can express their enthusiasm and creativity,” said Amanda Lomont, Scion’s interactive manager. It’s neat concept for a company looking to stay hip with the young folk, but can’t say others haven’t already done the same.
Press Release
Scion Owners Have New Ways to Connect on Website Redesigned by Cie Studios
Updated ScionOwners.com Helps Build Brand Loyalty by Providing Improved User Experience and Streamlined Access to Expanded Site Features
OMMA Global
LONG BEACH, Calif.–(BUSINESS WIRE)–Scion owners have a new place to meet, express their enthusiasm for the hip, hot car brand, and learn more about maintaining and caring for their vehicle, thanks to a newly redesigned website created by Cie Studios (www.CieStudios.com), a designer and developer of advanced social, mobile and web applications for business.
“The designers and developers at Cie Studios did an excellent job creating an online community and app that helps owners get the most out of the Scion experience while also providing a venue where they can express their enthusiasm and creativity.”
In addition, the latest version of its iPhone app, also created by Cie Studios, brings the website’s features to life for Scion owners on the go, syncing the mobile app’s data and content with the new site. A similar Android app will be available in April.
Accordingly, Scion owners who visit www.scionowners.com will find it much easier and faster to plug in to the Scion owner community, according to Amanda Lomont, Scion interactive manager.
The redesigned website features streamlined user profiles, improved forums, exclusive Scion “Insider” news and a new “Owner Tools” section available only to registered Scion owners. Owners can share maintenance tips, photos of their vehicles, and even plan local events with other Scion owners.
“In redesigning scionowners.com, we wanted to provide a faster, easier way for our owners to navigate the site and be able to interact with other Scion enthusiasts in their local communities and around the country,” said Lomont. “The designers and developers at Cie Studios did an excellent job creating an online community and app that helps owners get the most out of the Scion experience while also providing a venue where they can express their enthusiasm and creativity.”
“The biggest challenge in designing any branded online community is that it needs to reflect the look and feel of the brand with every click without coming across in a heavy-handed way as a marketing site,” said Jennifer Walter, vice president of Production at Cie Studios. “We wanted users to feel good about having chosen to become a Scion owner, and to feel that their wise decision is reinforced at every turn by the manufacturer and dealer. We believe we’ve accomplished that goal while also providing a fun place for owners to share the passion they have for these unique vehicles.”