Video: Q&A With Yobongo's Caleb Elston At SXSW 2011

Jay Donovan

By night, Jay writes for TechCrunch and has been contributing to the blog since 2009. By day, he manages Digital Strategy for Alliance Data. Prior to that, he held Art Director and Designer jobs at GSW Worldwide and Resource Interactive leading interaction design and mobile prototype projects. You can reach reach him at jaydonovan at crunchgear dot com. → Learn More

Monday, March 14th, 2011

A while back, MG told you about Caleb Elston’s new location-based chat app and service called Yobongo which lets you chat with people in your general vicinity. Creepy for some, cool for others, it nevertheless is a new way to communicate with people you may or may not know. I caught up with Caleb at SXSW and he was able to give a few more details about the “Affinity Algorithm” running behind the scenes, and how it will help shape the relationships you build with the app. Video below.

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