Rolling into Austin, TX yesterday on a warm, sunny afternoon for SXSW 2011 was a nice change of pace for me considering that the typical mid-March day in the Midwest is cold and rainy. Fortunately, multiple preparatory tasks, like badge collection, registration and the like did not prevent me from wandering around the conference and city.
I haven’t seen much yet, but the things I did see, were definitely unexpected. Stay tuned for more interviews and coverage as the conference begins to hit stride on March 12.
In the mean time, just know that:
1. You can get into a pillow fight in the middle of the street here in Austin.
2. You can test out what it’s like to receive corporal punishment at the conference (part of an anti-corporal punishment campaign for schools).
3. Apple really can put a store anywhere it wants on short notice – even in a Gold’s Gym.