Radian6, which has been making waves in social media monitoring space for the past few years, has extended its global reach with the acquisition of UK-based social media firm 6Consulting. Terms of the deal were not disclosed.
6Consulting’s clients include Kellogg’s, EDF, Dyson, Fujitsu, Sony Ericsson, the Metropolitan Police as well as many of the region’s PR and ad agencies.
The firm has been an official reseller for Radian6 since 2009.
When the acquisition concludes, the 20 employees at 6Consulting (including co-founders Matthew Brazil and Paul Taylor) will become employees of Radian6 Technologies UK, taking the total number of employees at Radian6 to over 280.
In 2010, Radian6 says it tripled revenues over 2009 as it signed up more than 1,000 new clients. Radian6 customers include Dell, Microsoft and PepsiCo.