SendGrid, an email delivery and management service, has reached an impressive milestone today—the startup has helped companies send 7.5 billion emails. That’s up from 1.2 billion emails sent through the platform last April. SendGrid is also announcing that former Oracle exec Jim Franklin has joined as CEO.
SendGrid, which was incubated in TechStars and has raised $5 million in funding, offers businesses a way to manage transactional emails (emails generated by web applications). It can handle services like subscription, bounce management and complaint feedback. Its service is aimed towards business who send out 100K emails per month or millions of emails. Clients include Foursquare, Swipely, and Hootsuite.
And with a new CEO, SendGrid is hoping to take its platform to the next level. Franklin most recently served as the Vice President of Enterprise Performance Management at Oracle. Franklin joined Oracle via its acquisition of Hyperion Solutions where he served as VP and General Manager. SendGrid’s co-founder and former CEO Isaac Saldana is stepping down to focus on product development at the startup.
While SendGrid is growing fast, recently a new, formidable competitor joined the space. Amazon Web Services launched its own email management service that directly competes with SendGrid’s offering. But Franklin seems optimistic about Amazon as a competitor. He says that Amazon entering the arena validates the importance of using an email delivery and management service. And he adds that SendGrid offers additional features, such as metrics and analytics.
And in case you are heading to SXSW, SendGrid is holding a VIP party at the conference. The first ten TechCrunch readers to email sendgrid@themixagency.com will receive a free wristband to enter the party.
SendGrid is a cloud-based email service that delivers email on behalf of companies to increase deliverability and improve customer communications. Integration with new or existing email systems is done via SMTP or through a REST API. Beyond increasing deliverability, SendGrid offers a scalable email infrastructure, provides metrics on outgoing email, and handles the time consuming tasks involved with implementing unsubscribe links, abiding by anti-spam regulations, and maintaining corporate branding. The company was incorporated in 2009 and is headquartered in...
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