Ad tech company MediaMath is announcing a Series B round of financing today, in addition to its $12.5 million round in debt plus VC last August. The “Bloomberg terminal for marketing,” MediaMath manages web advertising for clients, its platform giving ad agencies robust analytics in order to make more targeted ad buys.
The three year old New York based company is in the same space as Turn, Invite Media (which was acquired by Google), [x+1] and Trigit.
Investors in this round included QED, European Founders Fund, SJS and Safeguard Scientific. MediaMath CEO Joe Zawadzki tells me that he hopes to use the cash for international expansion and for tactical acquisitions, “Opportunistic is the right way to look at it.” MediaMath recently acquired creative provider Adroit Interactive.
Headquartered in New York, MediaMath was founded in 2007 and is a leader in the demand side platform category (Forrester Wave, Q4 2011). The company buys billions of highly targeted ads per month on behalf of dozens of agencies, including all the major agency holding companies. Major brands include American Express, Kellogg’s, Prudential and Kayak. The MediaMath buying platform, TerminalOne, provides advertising agencies and brands with the technology and back office services to trade across all leading digital advertising...