Leading Chinese search engine company Baidu has led a $50 million financing round for Anjuke, a major real estate marketplace in China. Anjuke, which was founded in Shanghai in 2007, provides a platform that connects property buyers, homeowners and real estate agents to buy and sell secondhand properties online.
Anjuke last year also launched Haozu.com and Aifang.com to expand to property rental and new property sales, respectively.
The company currently boasts over 800 employees in 20 offices, and offers its service in 20 Chinese cities. Anjuke in a press statement says it will use the additional capital to invest in geographic expansion and R&D.
Matrix Partners China, which is affiliated with U.S.-based venture capital firm Matrix Partners, also participated in the round. Anjuke has raised $72 million to date.
Anjuke.com is an online real estate marketplace in China. It serves over 40,000 real estate agents and 10 million unique visitors a month.
Baidu is the largest Chinese language search engines. Baidu’s mission is to provide the best way for people to find information online, including Chinese language web pages, news, images and multimedia files though links provided on their website. In addition to serving individual Internet search users, Baidu also provides a platform for businesses to reach potential customers online. The company’s online marketing services include auction-based P4P and tailored solutions. via: Baidu
Matrix Partners is a US based private equity investment firm focusing on venture capital investments. The firm invests in seed and early stage companies in the software, communications, semiconductors, data storage, Internet and wireless sectors. Matrix Partners has offices in Waltham, MA, Palo Alto, CA, Mumbai, India and Beijing, China.
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