Necono: Cat-Shaped Digital Camera (Video)

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, March 7th, 2011

A digital camera that’s shaped like a cat? That’s what Tokyo-based Superheadz announced today with the so-called Necono [link in English]. The Necono is being marketed as “No longer a camera, more like a pet.”, but it is a fully-functioning camera.

Superheadz offers a lot of information in English on the product page, but for 15,750 yen ($191 currently), it seems only users who know Japanese can actually pre-order the device (all the others can ask specialized stores like Tokyo-based Rinkya to assist them).

The Necono is a simple point-and-shooter with a 3MP CMOS sensor that lets you shoot and store pictures (plus AVIs in 640×480 resolution) on microSDHC/SD cards. At 10×3×3cm, the Necono itself is pretty small and light (40g).

You might want to wait until May or June though, which is when Superheadz expects to be ready to offer the NECONO DIGITAL CAMERA with a cute monitor (see below).

Finally, a quick demo video:

Via Akihabara News