For reasons too odd to get in to right now, I’m writing this from the Hollywood Hills, in a house owned by the voice of one of the Rugrats.
I’m here with a gang of old friends from London, many of whom I’ve written about before. One new friend, though, is Sheridan “Shed” Simove, who describes himself as the “Ideas Man“. It’s an apt nickname for a serial entrepreneur — but while most entrepreneurs are obsessed with building their ideas into apps and websites, Shed’s creativity remains firmly rooted in the real world.
In the video below, Shed talks about his latest book, “What Every Man Thinks About Apart From Sex” and shows off a few of his amazing creations, including the “Martin Loofah King“, the “Flying Fuck” and the “Not Pad“, a very special version of the iPad while got him into some of the most amazingly comical legal trouble with Apple.
On a slightly (slightly) more serious note, Shed explains how he uses Chinese sourcing sites like Alibaba to take his ideas from inception to execution in just a few weeks.
It may not surprise you to hear that the conversation is not entirely safe for work.
Shed Simove’s memoir, Ideas Man: The Amazing Real-Life Adventures Of A Modern-Day Creative Genius is available from all good book shops. In the UK.
(Image Credit: Tom Boardman)