DailyWorth, the personal finance daily email and community for women, has raised $850,000 in funding led by Robin Hood Ventures with Eric Schmidt’s TomorrowVentures, Howard Lindzon’s Social Leverage, 500 Startups, Venture51, Investors’ Circle, Joanne Wilson, David Cohen, Scott Becker, and Carol Chow participating in the round.
Founded in 2009 by Amanda Steinberg, DailyWorth is a daily email newsletter that includes information on financial literacy and money management skewed towards a female audience. DailyWorth’s subjects range from how to organize your finances to tax tips to saving advice. And DailyWorth has an impressive editorial staff to create content. MP Dunleavey, previously a personal finance columnist with the New York Times and currently a contributor with Money magazine, is leading DailyWorth’s editorial team.
With 55,000 subscribers, the newsletter currently makes money via advertising and already has sponsorships in place with a number of financial institutions including ING and H&R Block. And DailyWorth plans to hold sponsored educational events as an additional revenue channel. The new funding will be used to expand audience reach with customized email newsletters; develop the startup’s website; add video content and to host sponsored events.
DailyWorth is similar in many ways to LearnVest, a personal finance community for women. But DailyWorth is committed to the email newsletter model (which are making a comeback). And there’s definitely room for many personal finance sites oriented towards women.
DailyWorth is a community of women who talk money. Like Weight Watchers to dieting, and Cliff Notes to literature, DailyWorth makes complex financial concepts simple. DailyWorth stands out as the go-to source about personal finance for smart, ambitious, working women
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