LetterMPress Kickstarter Project Is An Early Sign Of The New iPad Direction

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Tuesday, March 1st, 2011

Perhaps the most beautiful Kickstarter project I have ever seen (sorry Detroit RoboCop statue) LetterMPress is a virtual letterpress app for the iPad, created by designer and typographer John Bonadies. Already in prototype, Bonadies is seeking $15,000 in crowd-sourced funding to release the world’s first tablet letterpress envirnoment, aiming for the end of the summer.

LetterMPress allows you to arrange type on the iPad much like an original letterpress, using the touch screen to arrange, lock and ink type on the “press bed,” er iPad screen.  The app uses virtual cut and ink graphics, copied from actual vintage press sets. And while you can print out your creations using AirPrint or by uploading the files to your computer, part of Bonadies’ plan is to buy actual vintage sets and offer authentic letterpress prints from the designs submitted by LetterMPress users.

So why put all this effort into virtually recreating something as obsolete as letterpress printing, other than because you love it?

“Actually, a letterpress and an iPad operate similarly when it comes to manipulating objects in a composition. Just like placing blocks of wood type on a surface, you drag the type images across the iPad, and then move them around to create your design. This is why the iPad would make an ideal platform for people to experience the creative aspects of letterpress and typography.”

When I reviewed the original iPad last year, I wrote that one of its greatest flaws is that it “paralyzes its user from engaging with the Net as a content creator.” And while a year later, on the eve of another iPad launch, we’ve got a ton of light photo-editing apps like PhotoShop Express, there’s as of yet no tool that a creative professional would prefer to use on an iPad than on a Mac.

LetterMPress could be the first of these sort of apps, that take advantage of the touch tablet interface’s inherent potential for artistry and creative work. I mean imagine a hardcore Photoshop designed for touch. As I’m hearing that tomorrow’s iPad launch will increasingly focus on the iPad as a tool for creation not consumption, perhaps Steve Jobs and Bonadies are on the same page, a digital one.

Watch LetterMPress in action, below.

Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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Company: Kickstarter
Website: kickstarter.com
Launch Date: April 2009
Funding: $10M

Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, games, fashion, food, publishing, and other creative fields. Since its launch on April 28th, 2009, more than two million people have pledged more than $300 million to projects by creators who always maintain full ownership and complete creative control of their work.

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