Hot topics

video

Comment

Keen On… Peter Guber: "The Idea That Music is Dead is Ludicrous" (TCTV)

Andrew Keen

View Columnist Page

Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... → Learn More

Tuesday, March 1st, 2011
Comments

Yesterday, movie, music and sports mogul Peter Guber told me why there’s no business without story business. In the instant best-selling Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story, his new book released today, Guber urges everyone to unleash the power of story.

Today, Guber’s attention shifts from the power of storytelling to the future of the entertainment industry. And in keeping with his ferociously infectious optimism, Guber believes that the future of the entertainment business shines brightly. The idea that the music or movie industry is dead, for example, he describes as “ludicrous” – even though he is very insistent that we, as consumers, have a moral obligation to pay for our content rather than steal it.

Guber’s optimism lies with our cellphones – which he says are one of the two most valuable things we carry around with us (the other being our heart). All entertainment, he promised me when he came into the TechCrunch studio last month – from live sports to movies to online music – is about to become location based. The best, what he calls “the third act,” is yet to come – both in his own life and in America. That is Peter Guber’s story – merging the power of “the state-of-the-heart technology of storytelling” with state-of-the-art technology.

Guber on our hearts and our cellphones

Guber on why we should pay for our music

Guber on location-based entertainment

Crunchbase

Person: Peter Guber
Companies:

Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives in the entertainment and communications industries. Films he personally produced or executive produced, including “Rain Man,” “Batman,” “The Color Purple,” “Midnight Express,” “Gorillas In The Mist,” “The Witches of Eastwick,” “Missing,” and “Flashdance,” have earned more than three billion dollars worldwide and garnered more than fifty Academy Award nominations. Peter Guber is a sought after...

→ Learn more

Tags: , ,