AppBoy Releases A Check-in SDK For iOS Apps

Roi Carthy

Roi Carthy is the Managing Partner at Initial Capital. Previously, Roi has worked at companies such as Soluto, Zend Technologies and 888.com. Roi has been covering the Israeli startup scene for TechCrunch since 2007. Born in Israel, Roi has spent many years abroad living in both the US (Boston, Olivet, DC) and in Europe (Budapest, Zurich). Today, Roi works... → Learn More

Monday, February 28th, 2011



With the number of iOS apps now well over 300,000, app discovery is becoming an increasing frustration for users. It’s also become a major challenge for developers as the increasing number of apps is making it more and more difficult for them to attain exposure for their apps.

Now, straight from the “What Took So Long for Something Like This to be Released” department, mobile developer community site AppBoy has released an iOS app check-in SDK.

The SDK requires pretty simple integration. Once wired, users can check-in to apps in much the same manner they check-in to locations on Foursquare. Check-ins can be pushed out, of course, to Facebook and Twitter.

AppBoy included additional functionality that helps developers reward users in contests. Badges are available for most check-ins during a contest, for timing-based check-ins (for example, the 50th check-in past a certain hour), and for checks-ins closest to specified times.

Company: Appboy
Website: appboy.com
Launch Date: January 2011
Funding: $2.5M

Appboy is a customer engagement platform for mobile apps that helps you understand, segment and message your audience. We automate mobile app marketing via push notifications, in-app messages and email, and provide a free customer support tool to increase engagement and retention. You can sign up for Appboy by visiting http://www.appboy.com.

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