Kidlandia Raises $2.5 Million To Create Personalized Fantasy Maps For Kids

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, February 25th, 2011

Kidlandia, the awesome site that lets you create your own personalized fantasy maps for your kids, has raised $2.5 million led by Alsop Louie Partners with GRP, Net Discovery, Ivan Sutherland and Jim Sandler participating. This brings the startup’s total funding to $3.5 million.

As we’ve reported in the past, Kidlandia lets parents and kids create maps of a fantasy land, where the child is King or Queen of their own eponymous fantasy kingdom. You can insert family members or friends names into the map, so other areas of the land incorporate family members’ names. The map also features whimsical characters from Kidlandia’s brand Kreechurs.

Shortly after launching in 2009, Kidlandia signed a deal with Pottery Barn to feature the maps in its catalog, its website, and its retail stores. Since that time, Kidlandia’s reach has grown to a number of other well-known retailers including Snapfish, FAO.com, DisneyStore.com, and NickShop. The startup will actually launch a mini-store at FAO Schwarz’s flagship store in New York City in the next few weeks.

And, Kidlandia has also started to create branded maps for kids toy and entertainment companies, and are currently producing products for Disney, Nickelodeon, Lego, and Marvel.

Company: Kidlandia
Website: kidlandia.com
Launch Date: 2008
Funding: $3.23M

Kidlandia is a new web destination where parents and kids can spend time online together creating a fantasyland populated by fanciful characters and the people and places that trace a family’s story.

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