Kidlandia, the awesome site that lets you create your own personalized fantasy maps for your kids, has raised $2.5 million led by Alsop Louie Partners with GRP, Net Discovery, Ivan Sutherland and Jim Sandler participating. This brings the startup’s total funding to $3.5 million.
As we’ve reported in the past, Kidlandia lets parents and kids create maps of a fantasy land, where the child is King or Queen of their own eponymous fantasy kingdom. You can insert family members or friends names into the map, so other areas of the land incorporate family members’ names. The map also features whimsical characters from Kidlandia’s brand Kreechurs.
Shortly after launching in 2009, Kidlandia signed a deal with Pottery Barn to feature the maps in its catalog, its website, and its retail stores. Since that time, Kidlandia’s reach has grown to a number of other well-known retailers including Snapfish, FAO.com, DisneyStore.com, and NickShop. The startup will actually launch a mini-store at FAO Schwarz’s flagship store in New York City in the next few weeks.
And, Kidlandia has also started to create branded maps for kids toy and entertainment companies, and are currently producing products for Disney, Nickelodeon, Lego, and Marvel.