• Video: Metaio Shows How New Mobile Hardware Benefits AR Performance

    Tuesday, February 22nd, 2011

    By night, Jay writes for TechCrunch and has been contributing to the blog since 2009. By day, he manages Digital Strategy for Alliance Data. Prior to that, he held Art Director and Designer jobs at GSW Worldwide and Resource Interactive leading interaction design and mobile prototype projects. You can reach reach him at jaydonovan at crunchgear dot com. → Learn More

    Shortly before the Mobile World Congress 2011, German Augmented Reality (AR) company Metaio launched a short Printer Demo to show some of the more practical uses for AR technology, namely instructional demonstrations.

    At the event itself, the team took a moment to show me a different demo illustrating how new hardware and chipsets provided by their partnership with ST Ericsson, will greatly improve the reliability and performance of AR rendering on mobile devices. If you’ve ever messed around with AR software you will recognize the tracking speed improvement on the moving target in this video.

    Video below.

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