In one more step towards the Groupon-ification of everyday life, ShopSavvy, the app that allows you to scan in a barcode, do a product lookup and find comprable deals on products nearby or online is announcing a greater push into geo-location today. ShopSavvy will be partnering up with Groupon and offering its over 10 million users the ability to see relevant local deals in its “Deals” tab.
ShopSavvy boasts almost 50 million product scans a month and its “Deals” function takes into account a shopper’s location, shopping history, and preferences when serving up most offers. The app shares a crowded space, competing with apps like Barcode Reader (really creative guys), Pic2Shop and now Groupon itself. But the land grab for mobile here is in hyper-targeted relevancy of deals and if it can pull that off using data from its bar code scan history it will have a leg up on the competition.
Right now the Groupon function only considers geography, but more specific targeting should be available shortly. “ShopSavvy plans to enhance Groupon’s value for our users by sending them only the deals we know they will be interested in, based on their shopping history, location and preferences,” co-founder Alexander Muse confirmed.
You can find ShopSavvy on in Android, the iPhone, Nokia and Windows marketplaces.
ShopSavvy is best known for its mobile app that allows consumers to scan barcodes to find the best deal from local and online retailers. Founded in 2008, ShopSavvy was the first mobile shopping application that incorporated barcode scanning as its primary search mechanism. The app got its start on Android after winning Google’s Android Developer Challenge in the summer of 2008. 7M+ users, 13M+ downloads Top 10 Android App Top 100 iPhone App 9K+ downloads per day...
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...
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