Sharp Japan Prepares Tablet Designed For Elderly Shoppers

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, February 18th, 2011

Is this a sign of things to come in other countries? In Japan, Sharp is currently developing [JP] an inexpensive tablet aimed at a very specific target group: elderly online shoppers.

Big S has teamed up with Japanese retail giant Aeon whose “Net Super” online store will be featured in a central position on the home screen. The plan is to let users of the tablet visit the store with the push of a button and pay for products using Aeon’s proprietary electronic money “Waon”.

Sharp says that in order to attract elderly users, the tablet will have larger fonts and be extra-easy to use. The company will likely go for a Galapagos-based piece of hardware and is also expected to handle the software and design side of things.

What’s also interesting is that through the deal, distribution isn’t an issue: Aeon plans to start offering the tablet in its stores all over Japan and hopes to sell 50,000 to 60,000 units in the first year (price: “under $600″).

Via PC Watch [JP]

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