With an on-demand catalog of over 8 million songs, it’s hard not to love Rdio. But given the new rules soon to be enforced in Apple’s ecosystem, it seems as if the company may be in for some stormy times ahead. But with a fresh $17.5 million in the bank, they’re plowing forward anyway. Today brings a new version of their iPhone app.
This latest version, 1.0, is very slick. Using what they call the “springboard” dashboard, you can easily access different parts of the service. Essentially, this is the homescreen design that Facebook and other popular apps use (which itself mimics the iPhone homescreen) to give users a quick overview of what they can do. Notably, the new design gives users “one-touch” access to new releases, top charts and recommended albums.
It all looks and works great. But the key to Rdio has always been the content. Started by Skype founders Janus Friis and Niklas Zennstrom, they’ve been able to do what much-hyped Spotify hasn’t: get to the U.S. And they’ve made it here with all the major record labels on board. But the model, of course, is different. Rdio is all about paid monthly subscriptions. The only thing free about the service (and the app) are 30-second previews of songs.
And that’s why the new Apple rules are potentially crippling to the service. Rdio currently charges $9.99 a month for unlimited mobile access to their music library (again, about 8 million songs). But if Apple were to take 30 percent of that $9.99 each month, Rdio would likely have to raise their rates, or pull out of the App Store. Neither is an attractive option — especially since the company just spent all this time working on the new app.
Below, find they key new aspects of the app. You can find it in the App Store here, it’s a free download and includes with a free 7-day trial of the unlimited service.
Rdio is the ground-breaking digital music service that is reinventing the way people discover, listen to, and share music. With on-demand access to over 12 million songs, Rdio connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without ever hearing a single ad. Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook. Build a digital...