China To Get Cheaper IMAX Movie Tickets

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IMAX is looking to reduce the ticket prices in China and open more than 100 new IMAX theaters. Talk about a bulk discount. IMAX CEO Richard Gelfond said, “IMAX is thinking of lowering the price in order to attract more people coming into theaters.” He added, “We have identified 350 locations that are suitable for opening IMAX theaters in China.” China is now the second largest market for IMAX movies in the world; the US is first.

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