StudiVZ who? Facebook reigns supreme in Germany

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The above chart says it all. After battling it out with local clone StudiVZ and the other social networks in the VZ networks group, Facebook has reigned supreme. Produced by Fitton & Maass Consulting, it shows that the U.S. social network has 64.4% of the market based on users who login at least once per week. StudiVZ claims just over 12% while the group as a whole sits at 32.7%. Thus Facebook continues to eat away at its local competitor’s market share. This, as Fitton & Maass points out, despite a German government minister warning the public not to use Facebook based on privacy concerns.

Facebook and StudiVZ have a long and controversial history, of course. The former sued the latter for copyright infringement (via California) with Facebook acusing StudiVZ of copying its look and feel. StudiVZ counter sued in Germany and eventually the two companies settled out of court with the German social network operator paying Zuckerberg and co an undisclosed sum as part of the deal.

And more intriguingly, it was reported at the time that Facebook tried to buy its local competitor but that the deal fell through because parent company Georg von Holtzbrinck was not satisfied with what Facebook was willing to pay for StudiVZ, which it had acquired for the equivalent of $134 million in early 2007. A mistake maybe?

Alas, the rest as they say is history.

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  • yann

    StudiVZ and SchulerVZ are one unique network. that adds up to 25.6%

    • HatchBrands

      Agree. StudiVZ is bigger then you (Steve) think.

    • Stephen

      No. It doesn’t (add up to25.6%).

  • Johann Quassowski

    The VZ Group is not an innovator and rather dysfunctional organizationally. So it’s not that surprising to see that they are not doing that well. And VZ is not the only company with a controlling stake from Holtzbrinck that is doing rather suboptimal…

    The graph, however seems to refer to “adult target group” networks only, though. The one part where VZ ist still quite succesful is their network for (school) students, Schüler VZ. And I believe this is because it’s actually better positioned for that target group, whereas StudiVZ is constantly losing traction, because college-age want to stay in contact with their international contacts, too (who are not on StudiVZ). And Mein VZ, the network for people that work or dont go to university, is not serious enough for “professionals”, compared to XING, and too serious for people that mainly look for gossiping and social games, as possible on Facebook. Furthermore, Mein VZ was also started way too late.

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