#MWC11 – Twitter's Dick Costolo says Twitter will be everywhere and on every device

Next Story

For The Love Of Sleep, I'll Be Taking The One Week Zeo Challenge


Dick Costolo started off his speech at Mobile World Congress mentioning the fact that Twitter is very multi-platform, and how that’s a huge advantage. He siad the goals going forward were that Twitter should be instantly useful and highly mainstream. Right now the experiences are dis-similar between devices, but the “experience should be the same. I shouldn’t think how to use Twitter.” In addition he said Twitter wanted to be always present – such as not having to switch applications just to tweet.

“We used to create experiences for our users but now users are creating experiences for each-other.” He cited special initiatives Twitter did with Haiti not because there was commercial benefit, but because it created value for the users. DigitaCell Haiti had proved to be the most effective promoter of Twitter during the earthquakes because it helped the aid initiative.

A Tweet which embodied a mission for the company talked about ChoppedOnion who had done their shopping and commented on the sunset. It’s that kind of simplicity and personal connection which is effectively the life-blood of Twitter.

He also revealed that 40% of all tweets are created on mobile devices. 50% of active users are active on more than one platform.

Costolo also said he wanted to air their ‘diry laundry.’ In the sense that that they had noticed that when people join Twitter they start to follow accounts that don’t follow them back. But this happens slowly. So the awareness of twitter and engagement has to become much shorter – because that builds engagement.

The money-shot for mobile operators listening in the conference hall was working with mobile operators to achieve this, and creating a ‘virtuous circle’ of engagement with mobile devices.

Today Twitter is reating a translation tool to allow the platform to be translated rapidly into other languages.

During the Super Bowl there were 4,000 tweets per second. In 2008 it was 27 tweets per second. During the World Cup last year it was 3,000 p/s. So now they are sustaining tweets at a massive scale. The high point so far has been New Years Eve in Japan: 6,000 Tweets per second, four seconds after Midnight.

It’s also not just happening with live sporting events, but with real game shows in the UK – There are now Twitter hosts for these shows.

Producers in Hollywood are now finding people are pulling TV shows off bittorrent so they can watch shows at the same time as viewers in the US.

The show Glee sees a massive Tweet level – “We’ve discovered the second screen. It already exists,” says Costolo.

Costolo talked about how brands, like airlines, are ‘transacting’ with customers over Twitter, citing JetBlue and Comcast.

Regarding world events, Costolo said Al Jazeera ran an ad campaign on Twitter called #DemandAlJazeera to get TV subscribers to ask their providers to put the station on their service.

With Tunisia and Egypt he sia Twitter had been blocked for a while, but “people live in the desert because they know a way to water – and just like that people found a way back to Twitter”

But, “it’s not our place to comment” on world events, he said. “It’s not just us” or any one of these technologies changing world events. “All we care about is allowing people to instantly connect.”

Conan O’Brien selling out a show with one tweet. A joke about the BP oil spill – all are just grist to twitter’s mill (not Costolo’s words BTW, but you get the drift).

“We’ll be successful if we are instant, simple and always present.”

We could be “like the water in David Foster Wallis story and all we’ll see is each-other.”

  • http://x.co/J9cm PortablePay.com and PhoPay.com


    if they sell Twitter to Google, this web service will be surely integrated in Android and ChromeOS

    • Anonymous

      there is no need to buy it for doing so.

    • http://about.me/sremie Sander Remie

      please not, google will surely fuck up twitter (by adding a 1000000000000000000 features probably).

    • http://about.me/sremie Sander Remie

      please not, google will surely fuck up twitter (by adding a 1000000000000000000 features probably).

  • Anonymous

    i am so loving this ubiquity!

  • http://shoutreview.com/technology/mwc11-%e2%80%93-twitter%e2%80%99s-dick-costolo-says-twitter-will-be-everywhere-on-every-device/ #MWC11 – Twitter’s Dick Costolo Says Twitter Will Be Everywhere, On Every Device | ShoutReview

    […] Read the rest of this entry » […]

  • Anonymous

    I like twitter…I use it as news feed and messaging service

  • http://topsy.com/eu.techcrunch.com/2011/02/14/mwc11-twitters-dick-costolo-says-twitter-will-be-everywhere-and-on-every-device/?utm_source=pingback&utm_campaign=L2 Tweets that mention #MWC11 – Twitter’s Dick Costolo says Twitter will be everywhere and on every device -- Topsy.com

    […] This post was mentioned on Twitter by TechCrunch, Günter Exel, Tobias Hurrle, kushal kakrania, jeremysinger54 and others. jeremysinger54 said: RT @TechCrunch: #MWC11 – Twitter's Dick Costolo Says Twitter Will Be Everywhere, On Every Device http://tcrn.ch/hpm7bS by @mikebutcher […]

  • http://twitter.com/itsdeshazer Michael De'Shazer

    First 3 words of this article caught me off guard. Way off guard. I guess that’s what happens when you read from left to right.

    • Dopodl

      “Dick Costolo started…”

      Do those words have some special meaning for you?

  • http://conecti.ca/2011/02/14/mwc11-dick-costolo-twitter/ #MWC11 – Dick Costolo habla del éxito y uso de Twitter » conecti.ca

    […] Vía: TechCrunch […]

  • Anonymous

    this guy Dick should give his speech in sections of 140 characters or less.
    We would all see how he feels then!!

  • http://iphonesgames.com/?p=12766 iPhone Games » Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://www.prepaidmvno.com/2011/02/14/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks-mobilecrunch/ Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks :: mobilecrunch Prepaid MVNO

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So […]

  • http://jetlib.com/news/2011/02/14/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks/ Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | JetLib News

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://www.smartphonetop10.com/2011/02/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks/ Smart Phone Top 10 » Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://www.bitmag.com/2011/02/15/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks/ Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | Bitmag

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://seanrarang.wordpress.com/2011/02/15/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks/ Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | seanrarang

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://www.txtjive.com/blog/?p=198 Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | TxtJive.Com

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • Anonymous

    Keep going. Its really impressing to see the open approach of twitter. I believe in next 3 years twitter valuation will touch 100 billion.

    • Anonymous

      in the next 3 years people will chuckle about twitter like they do now with myspace..

  • Anonymous

    yeah not on my device though, bro..

  • http://bitelia.com/2011/02/twitter-expande-sistema-traduccion Twitter expande su sistema de traducción en Bitelia (Redes Sociales)

    […] usuarios, aunque sin fijar plazos, mientras que Dick Costolo prometió que la red de microblogging estará en todas partes y en todos los dispositivos. ¿Y saben cuál es una de las estategias para cumplir sus metas? Las […]

  • http://bytnews.co.cc/twitter-expande-su-sistema-de-traduccion/ Twitter expande su sistema de traducción « BN

    […] usuarios, aunque sin fijar plazos, mientras que Dick Costolo prometió que la red de microblogging estará en todas partes y en todos los dispositivos. ¿Y saben cuál es una de las estategias para cumplir sus metas? Las […]

  • http://llonaweinberg.wordpress.com/2011/02/15/deloitte-text-messaging-still-far-more-popular-than-mobile-twitter-other-social-networks/ Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | llonaweinberg

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • http://statusgeek.wordpress.com/2011/02/15/mwc11-exito-de-twitter-foursquare-en-espanol-y-zynga-dobla-su-valor/ MWC11: Éxito de Twitter, Foursquare en Español y Zynga dobla su valor « Status: Geek

    […] Fuentes: TechCrunch – Blog FourSquare – EuropaPress […]

  • http://eetzy.org/?p=9 Deloitte: Text Messaging Still Far More Popular Than Mobile Twitter, Other Social Networks | Eetzy

    […] tell Twitter’s Dick Costolo, but it seems everyday users are completely content with the ability to SMS their friends. So says […]

  • ahmet tayfur

    The show Glee sees a massive Tweet level – “We’ve discovered the second screen. It already exists,” says Costolo.pembe maske

blog comments powered by Disqus