Maxroam, the mobile company out to disrupt mobile cell roaming, has signed a significant deal with Ryanair, Europe’s biggest low-cost airline which carries 78 million passengers annually. The deal is to create the world’s first free mobile phone roaming service allowing users to passengers to receive free mobile calls and SMS messages when they travel abroad. Although the deal is being marketed via Ryanair’s channels, anyone can take advantage of it by buying a SIM card. I’m told the deal will last for around a year. Given that Europeans have to cross borders frequently when travelling, this could well shake-up the mobile market here.