Jack Dorsey’s mobile payments startup Square is celebrating its second birthday today and also embarking on a massive marketing push—a Times Square billboard in New York City. The massive, multi-angle, multi-panel billboard shows how easy it is to use Square on an iPhone, with the tagline “Now everyone can accept credit cards.”
We’re told that Square didn’t pay for the billboard but that it was funded by a “generous supporter.” This has been a big week for the company. Square just teamed up with designer Vivienne Tam to launch a limited edition, branded Square credit card reader.
Square, which just raised $27.5 million in new funding, has steadily gained traction as a simple payments option for small businesses and is processing millions of dollars a week in transactions. This billboard should push that number upwards.
Other tech companies that have recently displayed billboards in Times Square include Foursquare and Gowalla.
Square is a revolutionary service that enables anyone to accept credit cards anywhere. Square offers an easy to use, free credit card reader that plugs into a phone or iPad. It’s simple to sign up. There are no extra equipment, complicated contracts, monthly fees or merchant account required. Co-founded by Jim McKelvey and Jack Dorsey in 2009, the company is headquartered in San Francisco with additional offices in Saint Louis and New York City.
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