As I was plugging in to power my iPhone to live stream today’s Nokia press conference, I overheard someone lean over and say “This is the most important day of your life”. It was whispered into the ear of Nokia’s PR spokesman as he took the stage today to introduce Nokia CEO Steven Elop. It certainly was important – but not in a great way. Today his boss effectively ended Nokia’s history as an ecosystem of its own, laid down its guns, and gave in to a Windows Phone future.
To me the direct comparison is Microsoft taking over as the search engine behind Yahoo. Under Carol Bartz, Yahoo surrendered in the search war to Google and decided to let someone else try: Bing. From that day on Yahoo gave up it’s long tradition of innovation.
Exactly the same thing has happened today. Everything about this event screamed that. Elop is Nokia’s Bartz. He’s looks at this entirely as a business transaction. Sure, he recognised the problems. But he took the decision not to fight.