Google is making a big push into the wedding planning scene today, launching a full fledged planning portal for brides and grooms to be. Google Weddings is a destination that houses wedding-specific templates in Google Sites, Google Docs and Picnik for save-the-dates, wedding websites, planning materials, invitations and more.
Google has also partnered with wedding planner Michelle Rago to provide tips and guidance on which designs to use. This isn’t Google’s first move in the wedding planning world, the search giant also began offering customized wedding templates in Google Docs a year ago that let users access pre-made documents to track your wedding budget, collect addresses for invitations, compare vendors and much more.
I know it’s a little bit odd for Google to get into the wedding planning space but it will no doubt boost the Google Apps products appeal to twenty or thirty something brides. Being that I actually planned parts of my wedding via Google Docs, I think that these templates will be incredibly useful, especially when it comes to sharing documents with others.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...