Post-pivot, SoundCloud reaches three million registered users

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SoundCloud, the audio platform originally targeted at music makers but now a wider consumer play, has announced that it’s reached three million registered users.

And considering that the Berlin-based startup was at a million users as recently as last May – pre-pivot, if you will – the change of direction would appear to be paying off or at least hasn’t affected the company’s growth trajectory negatively. That said, these are registered users-only not active users as it were but nonetheless growth does look steady.

To put this into further context, SoundCloud says it added one million users in the last 100 days, leaving founder and CEO Alexander Ljung to describe it as an “exponential increase” and proof that the startup is “on the right track”. It’s likely to be music to the ears – pun acknowledged – to SoundCloud’s backers too. The startup, which now competes more directly with the likes of Cinch and Audioboo, recently confirmed a new undisclosed round of funding from Index Ventures and Union Square Ventures. Prior to that, in April 2009 it raised €2.5m from Doughty Hanson Ventures.

Most recently, SoundCloud scored a bit of nice publicity after the band R.E.M. launched a crowdsourced contest to remix versions of tracks from their upcoming album Collapse Into Now. The platform chosen for uploads and sharing was SoundCloud, which won’t do growth any harm.

That appears to coincide with news that the startup has launched a presence in San Francisco to better serve its American user base as well as “collaborating more closely with US tech companies interested in using its API.”

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