Post-pivot, SoundCloud reaches three million registered users

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SoundCloud, the audio platform originally targeted at music makers but now a wider consumer play, has announced that it’s reached three million registered users.

And considering that the Berlin-based startup was at a million users as recently as last May – pre-pivot, if you will – the change of direction would appear to be paying off or at least hasn’t affected the company’s growth trajectory negatively. That said, these are registered users-only not active users as it were but nonetheless growth does look steady.

To put this into further context, SoundCloud says it added one million users in the last 100 days, leaving founder and CEO Alexander Ljung to describe it as an “exponential increase” and proof that the startup is “on the right track”. It’s likely to be music to the ears – pun acknowledged – to SoundCloud’s backers too. The startup, which now competes more directly with the likes of Cinch and Audioboo, recently confirmed a new undisclosed round of funding from Index Ventures and Union Square Ventures. Prior to that, in April 2009 it raised €2.5m from Doughty Hanson Ventures.

Most recently, SoundCloud scored a bit of nice publicity after the band R.E.M. launched a crowdsourced contest to remix versions of tracks from their upcoming album Collapse Into Now. The platform chosen for uploads and sharing was SoundCloud, which won’t do growth any harm.

That appears to coincide with news that the startup has launched a presence in San Francisco to better serve its American user base as well as “collaborating more closely with US tech companies interested in using its API.”

  • http://jetlib.com/news/2011/02/10/post-pivot-soundcloud-reaches-three-million-users/ Post-Pivot, SoundCloud Reaches Three Million Users | JetLib News

    […] Read the rest of this entry » […]

  • http://www.akosblog.com Akos

    3 million users??? That’s great. I never knew SC is that popular.

  • http://www.akosblog.com Akos

    3 million users??? That’s great. I never knew SC is that popular.

  • http://techn4all.com/?p=37 Post-Pivot, SoundCloud Reaches Three Million Users | Social Networking, Social Media, News, Web, Technology, Tech, Information,

    […] Read the rest of this entry » […]

  • http://www.ugetme.ca ugetme jeremy

    Its great.. I didn’t expect this much visitors.. Thanks for announcing that..

  • http://topsy.com/eu.techcrunch.com/2011/02/10/post-pivot-soundcloud-reaches-three-million-registered-users/?utm_source=pingback&utm_campaign=L2 Tweets that mention Post-pivot, SoundCloud reaches three million registered users -- Topsy.com

    […] This post was mentioned on Twitter by TechCrunch Europe, Markus Angermeier, keithbohanna, Steve O'Hear, Leo Tong and others. Leo Tong said: RT @TCEurope: Post-pivot, SoundCloud reaches three million registered users http://bit.ly/fo4b3u by @sohear […]

  • http://robmorgan.id.au/ Rob Morgan

    SoundCloud is an awesome service! I’m a very happy customer.

  • http://twitter.com/mikelanger Michael Langer

    Probably has a lot to do with the launch of the Mac app store.

  • http://twitter.com/mikelanger Michael Langer

    Probably has a lot to do with the launch of the Mac app store.

  • http://twitter.com/mikelanger Michael Langer

    Probably has a lot to do with the launch of the Mac app store.

  • http://twitter.com/mikelanger Michael Langer

    Probably has a lot to do with the launch of the Mac app store.

  • http://swombat.com Daniel Tenner

    What was the pivot??

    • http://mrtunes.ca/blog Mr. Tunes

      i’d like to know as well. i’ve been using it since it started, and there haven’t been any drastic changes that i can remember

      • http://www.tweek.tv tweek TV

        Good point. Steve O’Hear, please explain.

  • Abraxis

    SoundCloud is a great service. Simple to use, and fills a space that was clearly needed. Musicians are now opting to share their music on SoundCloud rather than the once mighty MySpace. I know a few music producers who have started using SoundCloud as their primary way of promoting their new productions to their fans. And from the look of it, SoundCloud’s only going to grow from here.

  • http://linkedin.com/in/jecarrol jeffcarroll

    Very happy for them. I think 2011 will be a big year for Soundcloud.

  • http://www.facebook.com/brocksteady Brock Batten

    Congrats to Alex and the SoundCloud team. You guys are killing it.

  • http://twitter.com/shawalli Shawn Wallis

    PIVOT! (said in Ross’ voice, of course)

  • http://eu.techcrunch.com/2011/03/08/thinglink-joins-forces-wth-soundcloud-to-let-users-add-sounds-to-images/ ThingLink joins forces wth SoundCloud to let users add sounds to images

    […] their work, perhaps as part of a promotional campaign, flyer or as album art work. But also, given SoundCloud’s recent pivot to become a more mainstream audio sharing platform, ThingLink could be used to annotate or add […]

  • http://evilmickey.wordpress.com/2011/04/08/share-yo-music-yo/ Share yo music yo! « The Panda Boy Chronicles

    […] Post-pivot, SoundCloud reaches three million registered users (eu.techcrunch.com) […]

  • http://eu.techcrunch.com/2011/05/04/soundcloud-does-a-google-and-launches-soundcloud-labs/ SoundCloud does a Google and launches SoundCloud Labs

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://www.makenoise.co.za/soundcloud-does-a-google-launches-soundcloud-labs/ SoundCloud Does A Google, Launches SoundCloud Labs | MakeNoise : MakeNoise

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://ba2d.com/techno-soundcloud-does-a-google-launches-soundcloud-labs SoundCloud Does A Google, Launches SoundCloud Labs | User Manual Guide

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://brettmbell.com/2011/05/04/soundcloud-does-a-google-launches-soundcloud-labs/ SoundCloud Does A Google, Launches SoundCloud Labs | BrettMBell.com

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://8a9b.com/soundcloud-does-a-google-launches-soundcloud-labs/ SoundCloud Does A Google, Launches SoundCloud Labs | 8a9b.com

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://josiebentos.wordpress.com/2011/05/04/soundcloud-does-a-google-launches-soundcloud-labs/ SoundCloud Does A Google, Launches SoundCloud Labs | josiebentos

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

  • http://ebay-express.com/2011/05/soundcloud-does-a-google-launches-soundcloud-labs/ SoundCloud Does A Google, Launches SoundCloud Labs | Ebay shopping tips

    […] makes even greater sense since the service was originally targeted at music makers but is now aiming to be a much wider consumer play. Strapping on additional features that move too far away from its core proposition could, arguably, […]

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