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mindspark

IAC's Mindspark Acquires Pop Culture Gaming Platform VoxPop

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IAC’s Mindspark has just acquired pop culture gaming platform VoxPop. Terms of the deal were not disclosed.

VoxPop creates embeddable pop culture contextual games for publishers like Entertainment Weekly, E! Online, and Maxim.

VoxPop’s games, which are often ad-supported, are based on opinions and predictions on topics and current events (like the Oscars or the Grammy awards). Games range from an E! Online game on what celebrity wore the best outfit to an awards show to picking brackets for March Madness at NCAA.com. VoxPop’s technology also turns pop culture games into free, shareable widgets for anyone to post on a blog, social networking site or website. Users can even create a “game lobby” of sorts by adding multiple games to a page.

Founded in 2006 by Bill Armistead, Mike Derezin, and Michael Hoffman, the startup has raised $3.5 million in funding from Hearst Interactive Media, and True Ventures.

Mindspark says that the VoxPop platform’s trivia engine will be used to add trivia game mechanics to the network’s gaming sites, particularly in IAC’s IWON gaming brand.
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